Locally rooted –
internationally positioned
Rebranding of Wyss & Partner
THE TASK
Sharpening the brand positioning and fine-tuning the visual brand identity of an asset manager with roots in the Swiss Sargans region and international experience.
THE CHALLENGE
A calm and straightforward presentation of expertise and experience that convinces both long-standing clients in the Middle East as well as middle-class clients and foundations in the home region.
THE OBJECTIVE
A high-quality brand appearance that is fascinating and at the same time conveys the highest level of expertise. Just as the down-to-earth self-image and the global perspective of Wyss & Partner.
THE STRATEGY
High-quality photographs of cultural treasures from the Sargans region such as a gold quartz, Pinot Noir grapes or the martagon lily in front of local slate express continuity, care and the local roots of Wyss & Partner.
THE EXPERIENCE
Wyss & Partner's enhanced brand appearance impresses with high-quality key visuals and concise headlines that make their attitude tangible. Cleverly targeted digital and print campaigns are aimed at private middle-class clients and foundations in the home region between Zurich, Chur and Lake Constance.
