Customer-oriented
and reduced to the essentials
Rebranding of Ivoclar
THE TASK
The Ivoclar Group is one of the world's leading providers of integrated solutions for high-quality dental applications. This leadership claim is to be expanded and substantiated based on the new corporate direction.
THE CHALLENGE
To further develop the brand design in an evolutive and consistent manner towards customer-orientation and to make the process workflows for dental technicians and dentists efficient and transparent.
THE OBJECTIVE
The modernised brand design is consistently geared towards efficiency and excellence. Trust and credibility are expressed through professionalism and quality.
THE STRATEGY
In the course of strategic market alignment, the name "Ivoclar Vivadent" is reduced to "Ivoclar". The brand promise "Making People Smile" is immediately evident in the lifestyle-oriented, emotional visual language, which places people and the fascination of a beautiful smile at its center.
THE EXPERIENCE
Sophisticated, clear and aesthetic: the modular and vibrant visual design system covers all communication requirements and situations. Simultaneously, the people-centred approach is combined with Ivoclar's innovative high-tech strategy.
