A strong new brand in the
Swiss financial centre
Brand identity for Euler ILS Partners
THE TASK
CSILS, which was sold by UBS to the management, becomes Euler. As a pioneer in the ILS market, the financial company is an important a in the global market for the coverage of major risks alongside reinsurers. The task was to develop the normative framework for Euler's strategy and its visual identity.
THE CHALLENGE
The new brand identity is intended to express Euler's unique expertise: Excellence in the scientifically sound assessment of major risks and their hedging through innovative investment products.
THE OBJECTIVE
Euler ILS Partners will establish itself as a leading actor in the global ILS market and as a brand with a strong impact in the Swiss financial centre.
THE STRATEGY
The brand's visual guideline is the golden ratio – the classic measure of harmony, which is reflected in the shape of the logo as well as in the design grid and key images. In the tradition of Karl Blossfeldt, black and white images celebrate the complexity of nature and dominate the visual appearance.
THE EXPERIENCE
The multifaceted character of the brand is reflected in the careful balance between geometric strictness and organic nature. The combination of harmony and precision is apparent in all media and ensures a holistic brand perception.
