Long-lasting products
for a liveable world
Transformation of DO IT
THE TASK
Sharpen the brand image of DO IT – the first and only private DIY store and garden center in Graubünden since 1982 – as a pioneer in sustainability and make it tangible.
THE CHALLENGE
Convincingly communicate the selected assortment of sustainable and regional products, the high level of expertise of the employees and the services relating to the DIY store and garden center.
THE OBJECTIVE
To clearly position DO IT as a sustainable and regional DIY store and garden center in a highly competitive market environment and inspire customers with a special shopping experience.
THE STRATEGY
Consistent focus on sustainability and longevity. DO IT is presented as a lively workshop in which both the sustainable and long-lasting quality of the products and the regional rootedness can be felt.
THE EXPERIENCE
The sales experience on site is characterized by generosity, lots of local wood, the selective use of the corporate color green and a prominent communication of the attitude that expresses the claim to sustainability. All communication materials in the new corporate design emphasize the claim to directness, authenticity and regionality.
