Martin et Karczinski repositions the medical-technical company Idiag and creates a smart brand appearance.

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Idiag has been distinguishing themselves for years with medical-technical products, whose use provides new and effective possibilities in diagnostics, therapy and training. In close collaboration with Martin et Karczinski, the brand and its products were repositioned and the entire brand appearance refreshed.
 
From first of March, Idiag presents itself with a refined brand identity and a new brand appearance. At the same time, the further developed diagnostic application Idiag M360 for radiation-free examination of the spine is launched. It offers an impressively simple use with direct 3D visualization of the backbone and depiction of its condition in the Idiag Spine Check. The expert system further supports therapists in deciding on therapeutic measures and training.
 
At the beginning of the project, following the proven "Be.yond-method" of Martin et Karczinski, the results of the in-depth interviews were taken into account in the strategy workshop. During the two-day retreat with Idiag's management, the fundament of the brand, the products and organizational development were decided upon. The inner values of Idiag were then transferred into their visible form: with a contemporary and mobile website, videos, print materials, trade fair shows, packaging and the refined Graphic User Interface Design of the product software Idiag M360.

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