Talk by Peter Martin at the Marketing Club in Munich

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Strong brands occupy all the space they can. They turn exhibition appearances into emotional experiences that are remembered for a long time, and sharpen the brand image in visitors’ minds. Using the example of the multi-award-winning Occhio ›evolution plus‹ stand, on 13 October 2015 at the renowned Marketing Club in Munich, Peter Martin explained the prominent part exhibiting at a show plays in a company’s communication portfolio. The audience also heard how the three-dimensional brand is successfully developed from the brand identity.
 

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